Within the same year, the company quickly sells out of its first collection of loose diamonds. The company goes global, establishing a presence in Asia and the Caribbean.
Hearts On Fire launches its first complete collection of diamond jewelry. After two years and thirty different models, the Dream square-cut diamond is perfected and patented, bringing the signature Hearts On Fire sparkle to a fancy-shaped diamond. The company establishes itself as a true global luxury brand, with a presence in 32 countries throughout North America, Asia, Europe, and Latin America.
The Architectural Collection is launched, featuring diamond jewelry inspired by famous structures all over the world. The collection is featured in a multi-page editorial in the October issue of Architectural Digest. The chandelier was created in honor of the Emmy's "diamond" anniversary- it's 60th. Hearts On Fire launches its first complete diamond ring with the Transcend design. All rights reserved.
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Mountain Province Back in the Black. Share Reddit. Nov 09, The diamond companies want you to believe that their new and amazing super cut was created because of an endless desire and passion for creating brilliant diamonds. They want you to believe that a mad scientist locked himself in his lab for a month with no food or water or sleep until he finally emerged barely alive with his secret formula for maximum brilliance!
All joking aside, the point is clear — they want you to believe that their motivation was to create a better diamond. Diamonds are almost a commodity. While every diamond is an individual, a group of diamonds with the same qualities will pretty much be almost exactly the same as a group of diamonds with the same qualities from another vendor taken as a whole. This means that competition will always bring down prices to the bare minimum at the wholesale level.
Diamond manufacturers can sell at these bare minimum prices and barely eek out a sustainable profit, or they can decide to do something special with their diamonds that would warrant a higher profit margin. This is how branded diamonds got their start. From personal experience, most of the branded special cut diamonds out there are, in reality, much less nice than regular ideal cut candidates from the same basic shape from which the special cut is based.
This is especially true of branded diamonds that are sold at the low-end national chain stores — they are almost exclusively substandard poorly cut diamonds with a few facets added. Hearts on Fire , arguably the most well known and perhaps the most successful branded diamond to date, is unique in this case. The Hearts on Fire diamond is simply a very well cut round stone — no extra facets, nothing unique. Well, to be fair, the cut really is as good as a round diamond can get.
There is a better end of Excellent and a lower end of Excellent. For most people, the different between these two is barely noticeable at all. But many people claim to be able to see the difference easily and immediately.
How sensitive you are to these things is varies from person to person. Hearts on Fire diamonds are only the best of the best in terms of cut. During a recent trip to New York, I decided to see for myself what the Hearts on Fire experience was like. I entered the store on southeast corner at the intersection of 5th Avenue and 47th Street in Manhattan as if I were a guy about to propose to his girlfriend.
My goal was to buy a one carat Hearts on Fire diamond in the most simple setting I could find and compare that with the best I could find online that would not be a compromise at all in terms of quality. I will just say that it was pretty much as would be expected buying an engagement ring at a higher-end guild independent jewelry store. Hearts on Fire jewelry is definitely beautiful, but you run into the problem of selection. A store will always be limited in their setting options compared to an online company.
Brian Gavin Diamonds, for example, has over four hundred settings to choose from. This is something that I fundamentally agree with — and not just with super-ideal cut diamonds. She could have just as easily pushed me to a more expensive diamond. Now on to the diamond. I ended up purchasing a 1.
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