Who is ericka dotson

The outward-facing results of a beauty industry job are always soft and pretty, but the internal work is tough. Ericka: My days involve several conference calls in the morning. I work on various projects throughout the day. Marketing activities vary depending on the activations we have planned such as promos, events, product launches, or photo shoots. My laptop is an extension of my hands!

Product development is an ongoing project for me. Sampling and drafting reviews are key parts of the process that lead to a solid product offering. I feel fortunate and blessed to work in such an amazing industry, which can be demanding at times. Through the years, I realized the key to my success is to relax and take in the simple things.

Why is it important to challenge the stereotypes or assumptions made about women who choose to wear extensions i. Her time as a stylist led her down many creative paths including styling for many fashion shoots and runways. Dotson is the creative force of Indique Hair and spearheads the innovative pieces in the collections and branding methods. Videos produced by: Atlanta Film Partners atlantafilmpartner. Her time as a stylist led her down many creative paths. Dotson has had a great deal of experience in creating hairpieces and designing different looks.

Her innovative style has been sought after in numerous fashion shoots and runways. Dotson is the creative force of Indique Hair. She spearheads the innovative pieces in all the collections and branding methods.

Ericka strives to ensure exhaustive and comprehensive quality assurance for Indique, while continuing to improve and find additional methods to maintain or increase the quality and service. Dotson is an alum of Howard University. She currently resides in Austin, Texas, and has a daughter. If you're listening through the Apple Podcast App, please help us by partnering with us to grow this movement. The first step to helping us reach more trailblazers is to leave us a 5 star review for The Trailblazers Podcast!

Everything's on the internet now, and since we didn't have actual stores, that was our bread and butter. So I'm particular about the type of models that I choose for our campaigns. And that helps us a lot. That's all we can do. What is the best advice you ever received? For example, when I decided to get out of the tech industry and go into cosmetology school I told my instructor I really wanted to focus on hair weaves and extensions.

And I was just going to dive in and open up my own little studio. And she told me, "You can't do that. What was your biggest mistake? I did something for quick money. I was still in cosmetology school and started a cleaning business. I was able to find people to work for me and clean, and I landed a couple of accounts at corporate offices using my business savvy. But I found out that my main cleaning person, she wouldn't show up.

I was on pins and needles, and I ended up having to do the cleaning. Never again will I put myself in a position where I have to do something I'm not passionate about. What would you tell your younger self? I do remember times when I was trying to be with "in" groups. It was all about putting yourself into a box. What I should have told myself is, "Create your own box Ericka, don't try to fit into someone else's. Sign up for our newsletter featuring in-depth business innovation stories by correspondents around the globe, top domestic reporters and thought-provoking opinion columnists.

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